United Way brings together social agencies, schools, organizations, and governments to make a meaningful difference in the community through local programs and services that empower people to improve their lives. By working together, we create lasting change and build a stronger, more vibrant community for everyone.
When you support United Way, you are an important part of a movement with others who share your social purpose and want the best for our community. Your contribution to United Way stays 100% local, providing life-changing support to individuals and families within the Edmonton region.
Let’s work together to align your corporate social purpose and values with the community needs you care about. Partnering with United Way gives your employees immersive personal and professional development opportunities, team-building exercises, engagement activities, and positive recognition and celebration for the difference they are making in community.
Keep up with the latest news, stories, and events happening in the local community.
United Way is a network of more than 75 local United Way offices. Since 1941, we’ve worked in the Alberta Capital Region for the betterment of all.
Whether you are an individual looking for support or an organization looking to collaborate, please reach out to connect.
Search United Way Alberta Capital Region
Home / United for Play: Summer Fun Product Drive
Many local families can't afford outdoor toys and summer essentials for their children. Help GenNEXT's Summer Fun Product Drive in support of Norwood Child and Family Resource Centre and ensure every child has a summer filled with play, laughter, and adventure.
Throughout the month of May 2025, United Way's GenNEXT initiative is collecting toys, sunscreen, and outdoor items to ensure all kids can play, explore, and stay active all summer long! Local businesses, offices, and community organizations can play a key role by signing up to be a donation drop-off location. Sign up today to help us collect much-needed summer items donated by members of the public.
Sign up your business by April 17, 2025– Fill out a quick form to get started.
We’ll deliver your collection box – A volunteer will drop off your box and send you a digital toolkit with social media posts, posters, and email templates to help spread the word.
Collect donations – Encourage customers, employees, and visitors to contribute items.
Let us know when your box is full – A volunteer will come swap it out or collect it at the end of the drive.
Make a Local Impact – Your business becomes a hub for community giving.
Engage Your Customers & Staff – Encourage generosity and involvement.
Support Families in Need – Ensure local kids have the summer they deserve.
Your location can make all the difference — sign up today and help bring joy to children this summer!
Donations of new and clean, gently used toys and outdoor items will be accepted; sunscreen must be new in unopened packaging.
Bubbles, soft outdoor blankets, board books, soft balls, blocks, pail and shovel sets, summer hats, water bottles, sunscreen
Plastic summer balls, toss and catch sets, chalk, books, bubbles, magnifying glasses, bug catchers, summer hats, water bottles, sunscreen
Soccer balls, basketballs, footballs, skipping ropes, kites, chalk, books, bubbles, magnifying glasses, bug catchers, summer hats, water bottles, sunscreen
All items collected will go to United Way's funded partner Norwood Child and Family Resource Centre to ensure that every child has access to a fun and active summer.
Norwood Centre has been a gathering place for Edmonton families for more than 60 years, working with children, caregivers, and family members to support optimal child development, strengthen healthy relationships and well-being, break cycles of adversity, and empower families to navigate life’s challenges.
Your business can be the reason a child smiles this summer! Sign up today and be a part of something amazing.