United Way brings together social agencies, schools, organizations, and governments to make a meaningful difference in the community through local programs and services that empower people to improve their lives. By working together, we create lasting change and build a stronger, more vibrant community for everyone.
When you support United Way, you are an important part of a movement with others who share your social purpose and want the best for our community. Your contribution to United Way stays 100% local, providing life-changing support to individuals and families within the Edmonton region.
Let’s work together to align your corporate social purpose and values with the community needs you care about. Partnering with United Way gives your employees immersive personal and professional development opportunities, team-building exercises, engagement activities, and positive recognition and celebration for the difference they are making in community.
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United Way is a network of more than 75 local United Way offices. Since 1941, we’ve worked in the Alberta Capital Region for the betterment of all.
Whether you are an individual looking for support or an organization looking to collaborate, please reach out to connect.
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Home / Partner With Us / Social Purpose Institute
Discover your business’s social purpose and improve the world around you. Join us at the Social Purpose Institute and head toward a future where profit and purpose go hand in hand.
In an increasingly digital and global market, it’s no longer good enough to just make or deliver the best products or services. More and more businesses are being judged by the values they hold and by the effect they’re having on the communities they serve. And today’s employees and consumers choose to do business with companies that make the world a better place. Social purpose in business is good for business and good for the community.
United Way’s Social Purpose Institute is a hub of education, connection, and engagement, offering small and medium-sized businesses programs and services to help them enhance their corporate social responsibility programs and discover and articulate their social purpose. Grounded in both learning and practical opportunities, SPI helps businesses build their social impact strategies with Edmonton-made solutions that build a resilient, connected, and thriving community.
Businesses with a social purpose attract purpose-driven workers who have 20 per cent longer expected tenures, are 50 per cent more likely to be in leadership positions, and have 64 per cent higher levels of fulfillment in their work.
You want your business and your community to flourish, and we do, too.
United Way of the Alberta Capital Region brings together donors, volunteers, businesses, governments, social agencies, and organizations from a wide variety of sectors to improve local lives and improve our community. By engaging with SPI, you will join the movement for social change and learn how your business can leverage its values, talent, culture, and operations to support finding solutions to social issues in our community.
Businesses have the power to make a significant impact beyond their bottom line. As communities face issues such as mental illness, barriers to educational success, and financial insecurity, companies with a social purpose have an opportunity to stand out from competitors while making a difference.
Purpose-driven businesses attract employees who care about making a difference. By demonstrating a commitment to social impact, you’ll increase job satisfaction and strengthen your team’s loyalty.
Two-thirds of consumers prefer to buy from companies that support meaningful causes. By adopting a social purpose, your business can increase its appeal to these conscientious buyers, driving revenue and customer loyalty.
Join the movement for social change by making a real difference in people's lives. With SPI, your business will contribute to building a thriving community where no one is left behind.
Through the Social Purpose Institute’s high-impact workshops, expert-led sessions, curated experiences, and volunteer engagement activities, you will grow in your understanding of purpose-driven leadership and learn how to action it in the context of your business. Here’s how.
Contact our team using the form below to get started. Our Social Purpose Team will share more about the program including relevant fees and answer any questions you may have.
Your social purpose journey begins with a series of interactive workshops through which you will learn how to articulate, develop, and implement your business's social purpose.
Learn more about local social issues by participating in United Way-led educational opportunities such as simulations, guest speakers, and activities.
Get involved as volunteers in United Way initiatives where your staff and leadership will see firsthand the impact of your efforts.
January 22, 2025 @ 12:00 PM
Contact us today to find out more. A member of United Way's team will follow up to discuss how the Social Purpose Institute can help your organization discover its social purpose, increase employee engagement, and benefit both your business and the community you serve.
