In 2012, United Way of the Alberta Capital Region is planning to raise an estimated amount of $23,300,000 at an approximate cost to the organization of $4,000,000. The funds will support programs and services that address priority community needs and achieve positive outcomes related to All That Kids Can Be, From Poverty to Possibility and Healthy People, Strong Communities.

This equates to projected fundraising expenses of 17.1%. A portion of this amount goes to monitoring our donations which ensures they are distributed where the funds are needed the most meaning more than 82% of all gifts are reinvested in our community. By comparison, the Canada Revenue Agency (CRA) considers under 35% to be an acceptable costs to revenue ratio.